How to Market your Maui Airbnb Vacation Rental
It’s 2025! Are you a vacation rental owner? Maybe you just set some new vacation rental marketing goals for this year:
Reaching X number of booking inquiries per month
Obtaining 5-star reviews from 90% of guests
Increasing repeat bookings by 25% year-over-year
But, wait…what else can you do differently this year to achieve your vacation rental goals?
Here are some suggestions and questions to think about. Maybe one of the following tips can inspire you to do something different for your vacation rental listing.
5 Tips to boost your Maui vacation rental listing visibility for 2025
It’s 2025! Are you a vacation rental owner? Maybe you just set some new vacation rental marketing goals for this year:
Reaching X number of booking inquiries per month
Obtaining 5-star reviews from 90% of guests
Increasing repeat bookings by 25% year-over-year
But, wait…what else can you do differently this year to achieve your vacation rental goals?
Here are some suggestions and questions to think about. Maybe one of the following tips can inspire you to do something different for your vacation rental listing.
1. How does your current listing photos look like?
What kind of impression are you giving your potential clients about your rental? Is it bright and inviting? Is it clean and spotless?
Is it highlighting the view and feeling of how it would be like staying at your renal?
Have you utilized the photo quotas that you can upload to your marketing website?
Or do you only have about 10 photos but the site allows you to upload 40?
Your potential clients can get a feeling of how you take care of things easily by just browsing through your photos online.
How much you care about your unit is reflected in the quality of the photos as well. If the photos are not attractive, it may be the reason why they did not even give your listing a second thought.
So first off, take care of your “store-front” listing photos quality as it is your most important tool to attract bookings.
2. Showcase the amenities and surrounding areas’ attractions
Do you only show your unit features in your photos? Some of the condos have amazing amenities or nearby attractions.
For those potential clients who have never visited Maui or your condo complex before, it maybe helpful to provide a list of amenities and nearby restaurants for your guests to consider.
Adding a few more photos of the swimming pools, grills, staircases to the beach access and even parking space and laundry features will be a big bonus to help your listing standout. Do not simply rely on your vacation rental company to provide that details. It’s your listing, you can market it in a way that stands out from others.
Learn more about Tips on preparing your vacation rentals for photoshoot and staging it.
We also recommend adding a MAP and marking where your home is as one of your listing photos.
That will give your guests a better idea and they do not need to open another browser on Google Maps to check your location.
3. Consider creating a Digital Guidebook
You can easily create a one-sheet digital guide on a design platform like Canva! https://www.canva.com/
Put in a few photos of your unit, and a few photos of the amenities.
A simple one-page guide can be useful to your guests in directions, knowing the information of the surrounding areas, and give off a professional impression of how you take care of your rental unit.
Example of a Listing Marketing Flyer:
(We can design a flyer for you).
4. Adding a Video
Do you know that a listing with a video is 73% more likely to be clicked on the vacation rental listing hosting website? By adding a short walkthrough video to your listing, you can realistically showcase your unit. They are more likely to know exactly what they are looking for and how the unit will feel like.
5. Check your photo sizes
Some websites may not be displaying your listing photo size properly. Check how your current photos are displayed on different devices or web browsers.
If you have photos taken with different cameras or some landscape and some horizontal photos, it may not display nicely on the website or they are distorted images - and that could be a bit annoying to the visitors to the website! (I will be the first one to leave that listing page!)
Check with your web hosts about the size requirements and either ask your photographers to readjust or if you do not have one, we recommend you use this Photoroom webbsite to quickly fix and resize the photos.
It’s super easy, just upload the photo and click resize. When you download the finished photo, low res version will work for most web displays and help the website load faster.
Hope these 5 tips inspire you to give your vacation rental listing marketing effort a new perspective.
Remember, effective marketing is an evolving process, it takes effort, and it shows how much you care about your vacation rental. We hope you will be able to push through to achieve your BIG goals in 2025!
Let us know if you need help in giving your listing photos a new look! Contact us for a consultation.
