Do you know 3D tours and Video Walkthrough will make a difference on your listing search results?

With the Covid-19 pandemic going on, many agents are investing in Video Walkthrough and 3D Virtual tours.

However, how many of you actually utilize your media content and make good use of them after you receive the video or 3D links from your photographers? What did you do with the links?

My goal is not just to help you get the 3D tours or video walkthrough, but set you up for success by guiding you to promote your listings on different platforms. Especially if you are already paying to get the media content, you want to make sure they are showing on the listing websites!

I recently did a research by checking different listing websites. I notice some sites do not automatically populate your content from MLS.

Here are some tips on how you want to make sure your links are posted properly:

First step: Post to MLS

This is pretty obvious, but just a friendly reminder - Make sure to post your Branded Video walkthrough, Unbranded Video, and 3D Virtual Tour to the appropriate places:

Second Step: post links to your company website listing system

Companies like Keller Williams have their own back end system that you can upload your 3D Virtual Tour and Property Video links. Their system connects to all other listing sites. If you are not sure, check with your brokerage or someone tech-savvy from your team.

Third Step: The secret of Zillow

Do you ever notice some listings on Zillow shows an icon on the top left corner of the listings “3D Homes” or “Video Walkthrough”? This feature allows users to notice your listings and help your click ranking.

If you check your listings that has 3D tour or Videos on Zillow, this icon is probably not showing, unless you are doing it through Zillow Agent’s hub or with the help of Zillow Certified Photographer.

Notice the icon showing on your listing in search page

3D Virtual Homes

As a Zillow Certified Photographer, when I create your 3D Virtual Tours, I will connect the tours with your listing on Zillow so your listing will have the 3D Home icon.

This is a specialty that I can offer as a Zillow Certified Photographer.

As you can see, the 3D Home icon will automatically be shown and the tour is embedded to your listings. You will also receive an unbranded link to your 3D Virtual Tour for MLS.

Video Walkthrough

Currently, Zillow is NOT showing your videos or Virtual Tour automatically even if you upload to MLS, you will have to manually upload your video to Zillow. Do not forget this step! (Unless your photographer is good enough to remind you OR if they are doing it for you :P)

And here is the Zillow specified Video format requirements:

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Keep video under 2 minutes in length and include content that showcases the unique features in a home and demonstrates how the rooms connect to one another.

Branding Guidelines:

Branding is allowed but should be limited to a maximum of 15 seconds at the start of the video or 15 seconds at the end of the video, so that the focus is on the listing. An occasional mention of the agent or brokerage name is allowed in the audio. Agent narrated voice-over throughout the video is acceptable.

The following are not permitted:

• Videos that are not of actual properties or lots/land

• Videos focused on the agent or brokerage

• Videos that are in portrait mode. Videos must be shot in landscape mode.

• Photo slideshows

• Constant watermark, logo or lower-third with name or other contact info, other than in the first 15 seconds and last 15 seconds of the video.

• Videos that are created from 3D renderings or computer simulations.

• Links to your third party 3D tour can be added via your MLS or broker feed.

• Videos of commercial properties or offices

• Videos that primarily display text

• Videos that display foul, explicit or inappropriate content

• Videos that include copyrighted content (music, for example)

• Videos that are larger than 500MB in size

• Videos over 10 minutes long

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I hope this article is helpful to agents who are new to using 3D virtual tours and Video Walkthrough. There is a lot more tricks and tips that I couldn’t cover them all here.

If you have any questions or need help with 3D tours or video walkthrough, give us a call or email. Flocus Studio will be happy to guide you and help you use your listing media content properly.